The decline stage... Has a shiver crawled up your spine yet? No matter how good your product is, it obeys the rules of the product life cycle. As the preferences of people are constantly changing, and more advanced offers regularly replenish the market, the concluding inevitable stage of any existing service is the decline stage of the product life cycle.
Still, it is not a reason to give up. Companies that can determine this phase in time and view it as an opportunity rather than the climax of their business, can work it out and prolong the life of their product.
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